Vendis Capital-backed Noppies acquires IMPS&ELFS

2 February 2022

Blacktrace acted as adviser on the sale of IMPS&ELFS to Noppies. The transaction rationale was to let IMPS&ELFS benefit from the economies of scale Noppies offers in the field of multi-channel sales, sourcing, procurement and operational processes.






Consumer & Retail


December 13 2016




Baby- & kids fashion

IMPS&ELFS was founded in 1997 by Fons Cohen. The company which is based in Amsterdam, develops and markets children’s apparel that is sustainably manufactured from natural cotton. The brand IMPS&ELFS stands for Dutch Design. It has a highly innovative character and a timeless image. Noppies has been designing, developing, creating and marketing maternity clothing and baby/kids wear for over twenty years and has built an international market leadership position in the maternity wear industry. Noppies was founded by Norbert Mutsaerts in 1991, who as a pioneer understood pregnant women’s desire to wear fashionable and functional clothing during pregnancy. The company is active in more than 50 countries worldwide and sells its three brands “Noppies”, “Supermom” and “Esprit for mums” through own brand stores, franchise/partner stores, shop-in-shops, independent resellers and e-commerce. Its major markets include the Benelux, Germany, France, Spain & Canada. Noppies, the leading specialized maternity wear and baby fashion brand, has acquired IMPS&ELFS, a sustainable baby and kids clothing company in the Netherlands


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