Italiaonline acquired 100% stake in Moqu Adv from Dada

26 January 2022

Fineurop Soditic acted as exclusive financial adviser to Dada S.p.A., a leading player in the online presence digital services listed on the Milan Stock Exchange, in the sale of Moqu Adv S.r.l. to Italiaonline S.p.A..


Mogu Adv




Business services


March 18 2015




Performance advertising business

Italiaonline acquired from Dada 100% of the share capital of Moqu, which includes a wholly owned subsidiary in Ireland, Moqu Adv Ireland Ltd, for a cash consideration plus a variable part of the price ("earn-out"), based on the results of the Moqu Group in 2015. In 2014, Moqu, active in the performance advertising business, achieved revenues of approximately €8.5 million and an EBITDA margin of around 7%. It currently employs about 20 people, based in Florence and Dublin. The transaction is part of the announced strategy of the Dada Group to focus on the core business of digital services for SMEs, and it aims at further strengthening Dada’s role as a top European player in the business of domain name registration, hosting, servers and advanced communication tools, as well as in the online brand protection and enhancement.


All transactions